March 14, 2025
Now, more than ever, Canadians have been clear that they want to support Canadian businesses and buy Canadian products. The Government of Canada is working with provinces, territories, and industry associations to promote clear, transparent and accurate product labelling.
Help consumers spot products with Canadian input
Canada's food industry plays a critical role during this time. Consider using the voluntary "Product of Canada" or "Made in Canada" claims on food labels to make it easy for consumers to spot products with Canadian input.
It is important to follow the CFIA's guidance for their use and ensure the label is accurate and not misleading. Accurate "Made in Canada" and "Product of Canada" labelling fosters a fair marketplace and builds trust. This strengthens consumer confidence in Canadian businesses. The Government of Canada remains committed to supporting industry and providing businesses with tools and resources to help them succeed, so if you have any questions you can contact us through our online AskCFIA service.
Ensure Canadian origin claims are used in compliance with Canada's food laws
We have seen an increase in complaints related to origin claims on food labels or in advertisements, including some related to "Product of Canada" and "Made in Canada".
It is the food industry's responsibility to ensure that all food products they sell in Canada meet Canada's legislative requirements. This includes products that are produced in Canada or imported.
This is a reminder that making false or misleading claims about a food's origin is against Canada's food laws and can damage consumer confidence. The CFIA is reinforcing its commitment to a transparent and trustworthy market and will take the appropriate enforcement action to protect Canadians from misleading claims if non-compliance is found.
We take labelling issues seriously and we want to know about products that are labelled in a misleading manner. We encourage consumers and industry to report concerns directly to the CFIA through our food complaint or concern web page.
We know you are also consumers. Our quick reference guide on how to identify Canadian food can help you spot the different words or symbols you may find while grocery shopping – some mean the food has Canadian content, while others mean it meets a Canadian standard for quality, or organic content.
Supporting information
- Guidelines for "Product of Canada" and "Made in Canada" claims: Origin claims on food labels
- General principles for labelling and advertising
For more information, contact CFIA online.
Stay connected to the latest news and updates about food recalls, food safety, animal health and plant health.